Online Banking Launch

Lead the creative direction, visual identity, and educational experience
behind the launch of NGFCU’s online banking platform revamp.

Launching a completely redesigned online banking platform required more than implementing new technology — it meant inspiring members trust and confidence with transitioning their finances to a totally new digital experience. To help facilitate the launch, I lead the branding and visual direction of all marketing communications, OLB logo design, and production of how-to videos.

Creative Leadership

  • Creative direction

  • Brand design

  • eLearning design

Project Management

  • Vendor coordination

  • Production oversight

  • Quality Assurance

Stakeholder Coordination

  • Corporate approvals

  • Interdepartmental coordination

Lead
Production

  • Logo Design

  • Campaign collateral

  • Website revamp

  • Animated video production

  • AI voice over

  • Script design

The Challenge

Transitioning to a modern online banking platform meant minimizing member uncertainty. The challenge was less about creating campaign deliverables— it was building a consistent, branded communication system around a product that was still being developed! Platform features, layouts, and user flows continued to change drastically right up until the week of launch. This meant that creative decisions needed to remain flexible without compromising quality or consistency.

My role in this transition was to:

  • Refresh the digital identity to inspire confidence in a new platform
  • Created a digital-first adaption of our logo that was scalable for apps, web and marketing
  • Developed eLearning videos meant to help minimized member confusion
  • Coordinate between vendors and internal teams to ensure brand alignment
  • Navigate sudden platform changes while ensuring timely completion of campaign material

Creative Strategy

The visual identity needed to communicate three core ideas: trust, ease of use, and modern capability. Every creative decision from iconography and imagery to web/email and instructional videos, was designed to inspire confidence and reduce friction during this significant change in members’ daily financial habits.

Online Banking Logo

I designed this simplified logo solely for launch. The original logo for the credit union is too wide for readability on mobile platforms and app store icons. Furthermore, I wanted something more modern, but still visually recognizable to our members.

By reducing the complexity of the logo design, the logo could work across future digital products, mobile applications, browser icons, and other materials.

Online Banking Logo

I designed this simplified logo solely for launch. The original logo for the credit union is too wide for readability on mobile platforms and app store icons. Furthermore, I wanted something more modern, but still visually recognizable to our members.

By reducing the complexity of the logo design, the logo could work across future digital products, mobile applications, browser icons, and other materials.

Brand Design

Before any work began, I established a visual direction that could unify every member touchpoint — from print/digital advertising and website assets to eLearning videos and internal communications. Defining a shared visual language early in the project reduced inconsistencies later in production.

Building a Unified Member Experience:

We needed to ensure every member would anticipate the changes to their mobile banking. Beyond producing marketing collateral used to drive awareness of upcoming changes, I worked with multiple departments to develop communication efforts both internally and externally.

Advised on internal training materials in conjunction with our external training videos.

Provided direction on shirt designs intended for front line staff to wear in anticipation of the launch.

Developing webpage assets and designs. As well as making decisions on the User Experience of the OLB platform itself.

Every part needed to communicate as a cohesive system.

How-To videos:

Because the OLB platform remained under active development until just before launch date, producing 24 training videos through a traditional production framework would have been impossible.

My team wanted to try to outsource this workload to a vendor, in which I would lead the communication and management of the completion. My initial strategy was to work with them to develop a visual template that could be updated later.

Unfortunately, there were such drastic changes made to the UI/UX in the final 2 weeks before launch, that it would have been impossible for our vendor to meet the deadline. Furthermore, the vendor that our company chose to hire struggled to deliver the level of quality that they promised.

Anticipating this months in advanced, I had already strategized a plan-B just in case!

I planned out a scalable production workflow using After Effects that allowed me to produce all 24 videos in as quick as 30 minutes a piece. Rather than treating each video as an independent project, I defined the visual direction, voice of script, and utilized AI voice over to quickly produce all the assets needed. Every element was planned with the ability to be rapidly tailored to each new video as the platform evolved.

I planned out a scalable production workflow using After Effects that allowed me to produce all 24 videos in as quick as 30 minutes a piece. Rather than treating each video as an independent project, I defined the visual direction, voice of script, and utilized AI voice over to quickly produce all the assets needed. Every element was planned with the ability to be rapidly tailored to each new video as the platform evolved.

Production Constraints:

  • Inter departmental production constraints

  • Vendor selection

  • Last minute platform design changes
  • Tight production deadlines
  • Effective member communication
  • Managing expectations

My Role at a Glance

  • Creative direction
  • eLearning development
  • Vendor coordination
  • Stakeholder management
  • Campaign development
  • AI-Assisted video production
  • Brand development

Results

Internal planning anticipated significant call center volume on launch day as members adapted to the new platform. The opposite happened! The launch was practically seamless, with little to no downtime for member experience. Furthermore, we received positive feedback from both members and internal stakeholders on the quality of our visual communication and for the clarity of our How-To videos!

This project reinforced the importance of matching production strategy to product maturity. Educational content tied directly to an evolving user interface benefits from an agile, in-house workflow where rapid iteration is possible. That experience continues to influence how I evaluate creative production pipelines today.